Following its acquisition by De Kuyper in 2022, Archers Peach Liqueur was relaunched with a redesigned, more sustainable bottle that reduces its environmental impact by 19% through the use of lighter glass, more recycled material, and more easily recyclable packaging.
Following its acquisition by De Kuyper in 2022, Archers Peach Liqueur has been relaunched in February 2025 with a redesigned bottle that places sustainability at its core. While the new look introduces a refreshed peach-inspired colour palette, a distinctive peach icon, and an elegant background pattern, the most significant transformation lies in the environmental improvements behind the design.
The updated bottle has been engineered to reduce its environmental footprint, featuring a 16% decrease in glass weight, which lowers both material use and transport emissions. In addition, the bottle incorporates a perforated sleeve made from 30% recycled PET plastic, making it easier for consumers to separate materials and support more efficient recycling processes.
De Kuyper has also significantly increased the use of recycled materials in the glass itself, raising the recycled glass content from 43% to 60%. Together, these changes contribute to an overall 19% reduction in emissions, demonstrating a clear commitment to more sustainable production.
This redesign reflects De Kuyper’s ambition to balance visual appeal with environmental responsibility. By integrating circular design principles and reducing resource intensity, the new Archers bottle not only enhances shelf presence but also aligns the brand with evolving consumer expectations around sustainability.