Sustainability and Responsibility
De Kuyper Royal Distillers, a family-owned company since 1695, is committed to sustainability. With more than 330 years of history, we believe long‑term value creation and responsible business practices are inseparable from who we are. Passed down from generation to generation, our company is built to last and sustainability is essential to safeguarding that future.
We take full responsibility for our environmental, social and governance impact. Sustainability is not driven by regulation alone, but by our conviction that responsible choices strengthen both our business and society. We aim to create lasting value for all our stakeholders, including employees, customers, consumers, business partners and the communities in which we operate.
We are committed to integrating sustainable and responsible practices across our entire value chain. From the sourcing of ingredients and packaging materials to production, distribution, sales, marketing and the responsible enjoyment of our spirits. Transparency, continuous improvement and collaboration with partners remain key principles in this approach.
Becoming fully sustainable is an ongoing and complex journey. In recent years, we have initiated and expanded projects across our operations and supply chain to reduce our impact and increase positive contribution. While we recognize that there is still work to be done, we remain dedicated to further strengthening our sustainability efforts in the years ahead, guided by our long‑term vision.
Empowering people
De Kuyper is committed to empowering people by fostering a safe, inclusive and supportive working environment and by contributing positively to local communities. As a family‑owned company, employee well‑being, inclusion and social engagement are integral to our sustainability strategy.
Respecting the planet
At De Kuyper, Respecting the Planet means minimising our environmental footprint across the value chain. From ingredients and packaging to production, logistics and water use, we focus on solutions that reduce impact today while supporting a resilient future.
Enjoying with intention
De Kuyper promotes intentional enjoyment by combining responsible marketing with the development of healthier product choices. We are committed to transparent, responsible communication in line with industry standards, ensuring that our marketing avoids underage targeting and provides consumers with clear, accessible information.
In parallel, we continue to expand our no‑ and low portfolio, with a strong focus on 0.0% and reduced‑sugar innovations. These efforts empower consumers to make informed, conscious choices that support moderation, responsibility and long‑term value creation.
