Schiedam, Netherlands – De Kuyper Royal Distillers is taking a significant step in democratizing the rapidly growing aperitif segment with the expansion of its Spritz range. Responding to strong consumer demand for lighter, fruit-forward and floral flavors, the over 330-year-old family-owned company is launching De Kuyper Elderflower Spritz and De Kuyper Limoncello Spritz for the hospitality sector from the end of June, complemented by an Orange Spritz available in a KeyKeg format for the On-Trade, and is set to introduce a Ready-to-Serve retail range in autumn 2026.
The global Spritz and aperitif category continues to flourish, largely driven by a shift towards earlier, lower-ABV consumption occasions. While bitter flavors established the category, consumers are increasingly looking for refreshing, fruitier alternatives, with Limoncello, Elderflower and Peach among the most appealing flavor directions within the evolving Spritz space.
Meeting the Trend: Empowering the On-Trade with Batched Spritz Innovation With Spritz serves becoming a permanent, highly requested fixture on bar menus, De Kuyper is expanding its portfolio to help hospitality partners capitalize on this momentum. To answer the consumer trend and actively support the On-Trade, De Kuyper is launching the Elderflower and Limoncello Spritz in Week 25, starting in the Netherlands. The new Spritz serves will be available in a convenient 100cl Batched bottle and a 20-litre KeyKeg, offering venues a scalable way to serve high-quality, on-trend Spritz cocktails with speed and ease. In addition, De Kuyper will offer an Orange Spritz exclusively in a KeyKeg format, adding a high-potential Spritz option for On-Trade venues that combines the familiarity of classic orange profiles with the shift towards lighter, more refreshing aperitif serves. The Batched Spritz requires zero measuring: bartenders simply mix the liquid with sparkling water over ice. This smart solution delivers a perfectly balanced, fruity Spritz in seconds, freeing up staff to focus on hospitality, while ensuring a consistently premium guest experience and supporting margins by reducing waste from opened sparkling wine.
“With the consumer demand for new, fruity Spritz flavors at an all-time high, we want to ensure our On-Trade partners have the best tools to turn this trend into a success story for their venues,” says Lucien Heusy, Global Sales & Distribution Director at De Kuyper. “Our new Batched Spritz range is designed to be genuinely supportive. It allows bars and restaurants to effortlessly expand their menu with the most requested flavors and serve a premium, perfectly mixed De Kuyper Spritz cocktail in seconds—delighting their guests and boosting their business during the peak season.”
Taking Spritz Home: Ready-to-Serve Range for Retail
Following the hospitality rollout, De Kuyper will further expand the range into retail in early autumn with a Ready-to-Serve line for at-home cocktail enjoyment. The retail assortment will include De Kuyper Limoncello Spritz, De Kuyper Elderflower Spritz and Peachtree Spritz, bringing together convenience, premium appeal and flavor-forward innovation in one range.
In a first for De Kuyper, the Ready-to-Serve range will be presented in a sparkling wine- or Champagne-style bottle, underlining its table-worthy, premium character and helping it stand out on shelf. Developed to elevate at-home aperitivo occasions, the format offers consumers a complete sparkling Spritz experience in one bottle: simply chill, pour over ice and serve.
The new retail range is designed for consumers seeking light, refreshing and social drinks without the hassle of mixing. It answers demand for convenient but elevated at-home serves, while also bringing more excitement and differentiation to the alcohol aisle through distinctive packaging, trusted cocktail credentials and popular fruit-forward flavors.
“By expanding our pre-mixed offers, we are democratizing premium cocktails and bringing them directly into the consumer’s home,” says Marieke Liesting, Brand & Customer Marketing Director at De Kuyper. “With our Ready-to-Serve Spritz range, we are combining convenience, quality and visual appeal in a way that fits today’s social drinking occasions and strengthens De Kuyper’s role as an innovator in cocktails.”
Spritz Up Your Summer! De Kuyper Expands into Spritz with Innovative Solutions for On-Trade and Retail
