{"id":10197,"date":"2026-09-17T13:05:30","date_gmt":"2026-09-17T11:05:30","guid":{"rendered":"https:\/\/www.dekuypercompany.com\/?p=10197"},"modified":"2026-09-17T13:05:31","modified_gmt":"2026-09-17T11:05:31","slug":"de-kuyper-royal-distillers-appoints-disaronno-international-uk-as-new-distribution-partner-in-the-united-kingdom","status":"publish","type":"post","link":"https:\/\/www.dekuypercompany.com\/nl\/2026\/09\/de-kuyper-royal-distillers-appoints-disaronno-international-uk-as-new-distribution-partner-in-the-united-kingdom\/","title":{"rendered":"De Kuyper Royal Distillers appoints Disaronno International UK as new distribution partner in the United Kingdom"},"content":{"rendered":"\n

Schiedam\/London, 17 September 2026\u2014<\/strong> De Kuyper Royal Distillers today announces the appointment of Disaronno International UK as its new exclusive distribution partner in the United Kingdom as of February 1st<\/sup> 2027.<\/p>\n\n\n\n

The United Kingdom is De Kuyper\u2019s most important international market and a key country for the company\u2019s ambition to bring cocktail creations to every occasion. Through the new partnership, De Kuyper aims to strengthen the presence of its iconic brands, including Archers and De Kuyper Liqueurs, while accelerating the development of its growing portfolio of pre-mixed cocktail solutions.<\/p>\n\n\n\n

Disaronno International UK will represent De Kuyper\u2019s portfolio across the UK\u2019s on- and off-trade. The collaboration brings together two family-owned spirits businesses with a shared long-term perspective, a strong understanding of the cocktail category and a commitment to building brands through focused commercial execution. Disaronno International UK\u2019s established route to market, customer relationships and cocktail-focused portfolio provide a strong platform for the next phase of De Kuyper\u2019s growth in the UK.<\/p>\n\n\n\n

\u201cThe UK is a defining market for De Kuyper and for the future of the cocktail category,\u201d says Lucien Heusy, CCO of De Kuyper Royal Distillers. \u201cWith Disaronno, we have found a partner that shares our entrepreneurial mindset, our focus on quality and innovation, and our ambition to make great cocktail creations accessible for every occasion. Together, we look forward to building the next chapter for Archers, De Kuyper Liqueurs and our pre-mixed cocktail portfolio.\u201d<\/p>\n\n\n\n

The partnership will focus on strengthening De Kuyper\u2019s core liqueur range, supporting the renewed growth of Archers and expanding availability of innovative, convenient cocktail formats. These include De Kuyper\u2019s Ready-to-Serve, Batched and Draught solutions, created to help customers deliver consistently high-quality cocktails across a broad variety of drinking occasions.<\/p>\n\n\n\n

\u201cWe are very proud to welcome De Kuyper Royal Distillers to our strong portfolio of brands, such as the #1 Italian liqueur brand Disaronno, leading coffee liqueur Tia Maria and the rapidly growing Isolabella Limoncello,\u201d says Bert de Winter, Executive Vice President North West Europe, Disaronno International. \u201cWe have always brought together brands with genuine heritage and quality credentials, alongside a clear understanding of how people are choosing to drink today. That balance is what continues to drive our momentum, supported by sustained investment in our portfolio, our team and the trade partners who bring these brands to life. De Kuyper is a natural addition to that story, and one that reinforces our ambition to build a portfolio powering growth back into the spirits category while remaining as relevant and desirable as ever.”<\/p>\n\n\n\n

De Kuyper also thanks William Grant & Sons for many years of valued partnership and their role in building Archers and the De Kuyper portfolio in the UK. Following constructive discussions, both companies have mutually agreed to enter a new phase that best supports their respective long-term ambitions and will continue to work closely together to ensure a smooth and carefully managed transition for customers, partners and consumers.  The partnership with Disaronno International UK officially starts on 1 February 2027.<\/p>\n\n\n\n

For more than 330 years, De Kuyper Royal Distillers has combined Dutch craftsmanship, curiosity and a passion for flavour to create high-quality liqueurs and botanical spirits. As a family-owned business, De Kuyper continues to innovate for evolving cocktail occasions \u2014 enabling bartenders, customers and consumers to enjoy great cocktails wherever and whenever they choose.<\/p>\n","protected":false},"excerpt":{"rendered":"

Schiedam\/London, 17 September 2026\u2014 De Kuyper Royal Distillers today announces the appointment of Disaronno International UK as its new exclusive distribution partner in the United Kingdom as of February 1st 2027. The United Kingdom is De Kuyper\u2019s most important international market and a key country for the company\u2019s ambition to bring cocktail creations to every […]<\/p>\n","protected":false},"author":3,"featured_media":10191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","inline_featured_image":false,"gtb_hide_title":false,"gtb_wrap_title":false,"gtb_class_title":"","gtb_remove_headerfooter":false,"gtb_custom_css":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-10197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t