{"id":6661,"date":"2024-04-26T15:26:01","date_gmt":"2024-04-26T13:26:01","guid":{"rendered":"https:\/\/www.dekuypercompany.com\/?post_type=focus_topic&#038;p=6661"},"modified":"2026-06-26T16:01:17","modified_gmt":"2026-06-26T14:01:17","slug":"bewust-genieten","status":"publish","type":"focus_topic","link":"https:\/\/www.dekuypercompany.com\/nl\/sustainability\/bewust-genieten\/","title":{"rendered":"Bewust genieten"},"content":{"rendered":"\n<div class=\"wp-block-cover has-body-color-color has-text-color has-link-color wp-elements-85425c46e0757a91e59b07b390fd22ce\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(255,253,249) 0%,rgb(237,227,204) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">   <div  class=\"container p-0\">\n   \n<div class=\"row\">\n      \n<div class=\"col-12 order-2 col-lg-6 order-lg-1\">\n      \n\n<div class=\"wp-block-group vertical-align-lg-center\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Duurzaamheid en verantwoordelijkheid<\/p>\n\n\n\n<h1 class=\"wp-block-heading animate animation-fadeInUp has-gtb-color-8-color has-text-color has-link-color wp-elements-6e11ab150f195deec253129f4c710b01\">Bewust genieten<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Verantwoorde marketing vormt een belangrijk onderdeel van onze visie op bewust genieten.\u00a0<\/p>\n<\/div><\/div>\n\n\n   <\/div>\n\n<div class=\"order-1 col-lg-6 order-lg-2\">\n      \n\n<div class=\"wp-block-gtb-bootstrap-resizable resizable d-none d-sm-none d-md-none d-lg-block d-xl-block d-xxl-block\" style=\"height:60px\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"606\" src=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention.jpg\" alt=\"\" class=\"wp-image-9122\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention.jpg 1080w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-300x168.jpg 300w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-1024x575.jpg 1024w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-768x431.jpg 768w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-250x140.jpg 250w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-500x281.jpg 500w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/enjoying-with-intention-800x449.jpg 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-gtb-bootstrap-resizable resizable d-none d-sm-none d-md-none d-lg-block d-xl-block d-xxl-block\" style=\"height:60px\"><\/div>\n\n\n   <\/div>\n\n   <\/div>\n\n   <\/div>\n<\/div><\/div>\n\n\n   <div  class=\"container sustainability-goals\">\n   \n<div class=\"row  justify-content-center\">\n      \n<div class=\"col-md-11 col-lg-10 col-xl-9 col-xxl-8\">\n      \n\n<h2 class=\"wp-block-heading is-style-small animate animation-fadeInLeft on-scroll\">Sustainable Development Goals<\/h2>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized animate animation-fadeInUp on-scroll\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"322\" src=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/3-good-wealth.png\" alt=\"\" class=\"wp-image-4870\" style=\"width:250px\" srcset=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/3-good-wealth.png 324w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/3-good-wealth-300x298.png 300w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/3-good-wealth-150x150.png 150w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/3-good-wealth-250x248.png 250w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized animate animation-fadeInUp on-scroll delay-1\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"324\" src=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/12-responsable-consumption.png\" alt=\"\" class=\"wp-image-4888\" style=\"width:250px\" srcset=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/12-responsable-consumption.png 324w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/12-responsable-consumption-300x300.png 300w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/12-responsable-consumption-150x150.png 150w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/12-responsable-consumption-250x250.png 250w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized animate animation-fadeInUp on-scroll delay-2\"><img loading=\"lazy\" decoding=\"async\" width=\"324\" height=\"324\" src=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/17-partnerships.png\" alt=\"\" class=\"wp-image-4898\" style=\"width:250px\" srcset=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/17-partnerships.png 324w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/17-partnerships-300x300.png 300w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/17-partnerships-150x150.png 150w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2022\/10\/17-partnerships-250x250.png 250w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n   <\/div>\n\n   <\/div>\n\n   <\/div>\n\n\n   <div  class=\"container\">\n   \n<div class=\"row  justify-content-center\">\n      \n<div class=\"col-md-11 col-lg-10 col-xl-9 col-xxl-8 mx-auto\">\n      \n\n<h2 class=\"wp-block-heading\">Verantwoorde marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verantwoorde marketing vormt een belangrijk onderdeel van onze visie op bewust genieten. Wij communiceren transparant over onze producten en zorgen ervoor dat onze marketing zich nooit richt op minderjarigen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onze communicatie voldoet aan de richtlijnen van STIVA, vermijdt mediakanalen die zich op jongeren richten en biedt consumenten via QR-codes toegang tot voedingsinformatie van onze belangrijkste merken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daarnaast willen wij onze communicatie verder versterken door consumenten steeds meer inzicht te geven in onze duurzaamheidsinspanningen en hen te inspireren om bewuste keuzes te maken.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gezondere keuzes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wij geloven dat no- en low-alcoholcocktails een aantrekkelijk alternatief bieden voor consumenten die hun alcohol- en calorie-inname willen beperken zonder in te leveren op smaak of beleving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Een belangrijke stap hierin was de introductie van <strong>Batched 0.0%<\/strong> voor de horeca, waarmee alcoholvrije premium cocktailklassiekers beschikbaar kwamen. Daarnaast introduceerden wij <strong>RTS 0.0%<\/strong> voor retail en blijven wij ons assortiment alcoholvrije en alcoholarme producten uitbreiden. Ook in de toekomst richten wij onze innovaties op 0.0%-oplossingen, waaronder Ready to Serve- en Batched-concepten voor zowel horeca als thuisgebruik. Tegelijkertijd werken wij aan het verlagen van suikergehaltes en onderzoeken wij alternatieven voor suiker, zodat consumenten steeds gemakkelijker kunnen kiezen voor een gezondere en verantwoorde cocktailervaring.<\/p>\n\n\n   <\/div>\n\n   <\/div>\n\n   <\/div>\n\n\n   <div  class=\"container sustainability-news\">\n   \n<div class=\"row\">\n      \n<div class=\"col-12\">\n      \n\n<h2 class=\"wp-block-heading is-style-small animate animation-fadeInLeft on-scroll\">Verhalen en nieuws<\/h2>\n\n\n<ul class=\"wp-block-latest-posts sustainability-posts\">\n\t\t<li class=\"news-card animate animation-fadeInUp on-scroll delay-200\">\n\t<div class=\"wp-block-latest-posts__featured-image\">\n\t\t\t<a href=\"https:\/\/www.dekuypercompany.com\/nl\/2026\/06\/batched-0-0-duurzame-innovatie-in-cocktails\/\" aria-label=\"\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-150x150.jpg\" srcset=\"https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails.jpg 908w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-300x128.jpg 300w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-768x326.jpg 768w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-250x106.jpg 250w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-500x213.jpg 500w, https:\/\/www.dekuypercompany.com\/wp-content\/uploads\/2026\/06\/0-0-cocktails-800x340.jpg 800w\" alt=\"\" \/>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<h4 class=\"wp-block-latest-posts__post-title\"><a href=\"https:\/\/www.dekuypercompany.com\/nl\/2026\/06\/batched-0-0-duurzame-innovatie-in-cocktails\/\">Batched 0.0%: duurzame innovatie in cocktails<\/a><\/h4>\n<\/li>\n\t\t\t<\/ul>\n\t\t\n\n   <\/div>\n\n   <\/div>\n\n   <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":3,"template":"","class_list":["post-6661","focus_topic","type-focus_topic","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.dekuypercompany.com\/nl\/sustainability\/bewust-genieten\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"nl_NL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"De Kuyper | Cocktail Creations for every occasion\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Bewust genieten | De Kuyper\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.dekuypercompany.com\/nl\/sustainability\/bewust-genieten\/\" \/>\n\t\t<meta 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